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Braniac Consulting INC - Where Brilliance Meets Business.

info@brainiacconsulting.io

Optimize Your Marketing & Sales Alignment with Brainiac Consulting

Check out how Brainiac Consulting transformed marketing and sales alignment for a leading technology solutions provider in the mobile device management space

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Dozens of Hours Saved:

Eliminating duplicates and introducing templates saved significant time across sales and marketing teams.

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30% Increase in Appointments:

Improved lead qualification led to a 30% increase in bookings within four months.

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2x Monthly Email Campaigns:

Enabled the generation of twice the number of monthly email campaigns.

Why Choose Brainiac?

In Brainiac Consulting, we excel at Optimizing marketing and sales alignment through innovative technology and strategic solutions.

Our recent collaboration with a leading Technology solutions provider highlights our ability to streamline data management enhance the process efficiency, and improve overall performance.

By integrating advanced systems like Marketo, Salesforce, and DOMO, we provide our clients with a unified view of customer interactions and superior analytics. Our expertise ensures secure, compliant data handling and seamless integration, driving real, measurable results. Partner with us to boost your business operations and achieve unparalleled success effectively and efficiently. 

Accurate Attribution Matters
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Customization & Integration Highlights

We implemented a new Marketo instance using new unique identifiers to unify customer records, significantly enhancing data accuracy and management. To streamline and standardize marketing processes, we developed comprehensive program templates.

Additionally, we overhauled the lead handoff and qualification process in Salesforce to improve efficiency and effectiveness. By ensuring seamless integration between Marketo, Salesforce, and Domo, we provided real time updates and advanced reporting capabilities which enabled better decision making and alignment between marketing and sales.

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Implementation Process

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Quantitative Outcomes:

  • Dozens of Hours Saved: Eliminating duplicates and introducing templates saved significant time across sales and marketing teams.
  • 30% Increase in Appointments: Improved lead qualification led to a 30% increase in bookings within four months.
  • Double Monthly Email Campaigns: Enabled the generation of twice the number of monthly email campaigns.

Qualitative Outcomes:

  • Unified Customer View: Provided a single, unified view of each customer.
  • Improved Analytics: Advanced reporting capabilities through DOMO.
  • Increased Efficiency: Streamlined campaign setup and reduced manual effort.

Conclusion

  • The comprehensive overhaul of Marketo and Salesforce systems, along with the integration with DOMO, resulted in significant improvements in data quality, marketing efficiency, and sales effectiveness.

    Want to learn more about this transformation? Download the full case study to explore the detailed insights and strategies that drove this successful implementation. Fill out the form to get your copy now!  
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