Menu
Implementing Marketo Measure for Hitachi Vantara altered their marketing attribution, providing accurate insights and boosting ROI. Our solution seamlessly integrated data, enhancing collaboration between marketing and sales teams.
Increase in shared of revenue attributed to Marketing
reduction in reporting time
Brainiac Consulting stands out as a premier choice for businesses seeking to optimize their marketing strategies and achieve measurable results. Our team of experts combines deep industry knowledge with cutting-edge technology to deliver tailored solutions that drive success. We pride ourselves on providing complimentary and unbiased guidance, ensuring that our recommendations are always in the best interest of our clients.
Our track record of transforming complex marketing challenges into streamlined, efficient processes speaks for itself, as seen in our successful implementation of Marketo Measure for Hitachi Vantara. By choosing Brainiac Consulting, you gain a partner committed to enhancing your marketing ROI, improving collaboration between departments, and empowering your team with actionable insights.
Our approach began with a detailed analysis of Hitachi Vantara’s marketing and sales processes, followed by deploying Marketo Measure and creating a personalized attribution model. We prioritized data integration, model accuracy, and comprehensive reporting to meet the client’s needs.
Our customization and integration process for Hitachi Vantara involved meticulous collaboration with their team to map out all relevant marketing and sales touchpoints throughout the customer journey. This comprehensive mapping included both online interactions, such as website visits and email clicks, and offline engagements, like sales meetings and trade shows.
We then developed a full-path attribution model, assigning customized weights to different touchpoints and stages, ensuring it accurately reflected the unique aspects of Hitachi Vantara’s customer journey. To ensure efficient data integration and comprehensive tracking, we built a robust data pipeline within the Adobe Experience Platform, integrating external data sources like Salesforce with online marketing data.
Additionally, we developed a powerful reporting framework within Marketo Measure and Power BI, providing real-time insights into the impact of various marketing campaigns on pipeline revenue, enabling data-driven decision-making and optimizing marketing strategies.
The implementation of Marketo Measure for Hitachi Vantara yielded remarkable quantitative and qualitative outcomes. The customized attribution model improved revenue attribution accuracy by 35%, while clear insights into campaign performance led to a 40% increase in marketing ROI.
The automated reporting framework reduced reporting time by 50%, improved visibility into the customer journey boosting sales and marketing alignment. Qualitatively, the comprehensive reporting framework empowered Hitachi Vantara’s teams with actionable insights, facilitating data-driven decisions. Overall, these improvements significantly optimized their marketing strategies and performance.
Optimized by Seraphinite Accelerator
