Menu
Discover how our client, a major public sector financial services company boosted its lead-to-opportunity conversion rate by 35% using predictive lead scoring.
Improved Sales Efficiency
Increase in Lead-to-Opportunity Conversion
Total Enhanced Customer Insights
At Brainiac Consulting, we specialize in delivering cutting-edge solutions tailored to our clients’ unique needs. One of our notable success stories involves our work with a major public sector financial services company that saw a 35% increase in their lead-to-opportunity conversion rate by implementing our predictive lead scoring system.
“We synthesized data from eight systems, developed a machine learning model using clustering ,gradient boosted trees, and grid search and integrated it with Eloqua to generate propensity scores.”
Combined data from CRM, ERP, web analytics, and transactional databases.
Used clustering, gradient boosted trees, and grid search algorithms to predict purchase intent.
Generated scores were integrated into Eloqua for enhanced lead management
Completed the entire process within 60 days.
By leveraging predictive analytics and machine learning, we transformed the client’s lead scoring model, significantly improving their ability to predict and act on purchase intent.
Want to dive deeper into this transformation? Download the full case study for an in-depth look at how advanced analytics can revolutionize your lead scoring model. Fill out the form to get your copy now
Optimized by Seraphinite Accelerator
