Find out how we improved audience engagement and operational efficiency for Culture Ties, a Canadian talent and event management organization by optimizing the Marketing automation and CRM processes
Increase in Email Engagement: Improved open and click-through rates.
Improvement in Conversion Rates: Better lead qualification and follow-up.
Increase in Campaign ROI: Enhanced tracking and optimization.
In Brainiac Consulting, we excel at optimizing marketing automation and CRM systems to Drive significant business growth.
Our personalized solutions help companies streamline processes, enhance data accuracy, and improve customer engagement. We have a proven track record of transforming marketing operations, as demonstrated in our success with Share Your Piece, a leading event and talent management company.
Our expertise in platforms like HubSpot, Salesforce, and Marketo ensure seamless integration and advanced analytics, empowering businesses to make data-driven decisions. Partner with Brainiac Consulting to elevate your marketing strategy and achieve outstanding results.
Our overarching objective was to help Culture Ties better leverage HubSpot in support of its marketing efforts. We sought to establish a consistent and engaging Monthly Newsletter to keep their audience informed and connected. Additionally, we aimed to build over 20 automated nurture programs tailored to different audience segments, enhancing engagement and guiding leads through the sales funnel.
Developing a robust lifecycle framework within HubSpot was also important to ensure consistent lead nurturing, qualification, and conversion. Finally, we created a comprehensive Campaign ROI dashboard to provide real-time insights and track the effectiveness of their marketing campaigns, enabling data-driven decision-making.
At Brainiac Consulting, our goal is to deliver creative solutions that produce measurable outcomes. Our HubSpot optimization for Share Your Piece yielded impressive results. The implementation of a monthly newsletter and automated nurture programs led to a 40% increase in overall campaign ROI.
Enhanced lead nurturing and qualification processes boosted conversion rates by 25%.
Additionally, audience engagement improved significantly through consistent and valuable touchpoints provided by the newsletter and nurture programs. The Campaign ROI dashboard offered the company’s leadership team real-time performance insights, enhancing decision-making and strategy. We conducted an audit of their HubSpot setup and implemented strategic enhancements to optimize performance.