Mastering HubSpot Workflows

Mastering HubSpot Workflows: Automation Strategies for Every Stage of the Customer Journey Automation is like having an extra set of hands—or ten—working behind the scenes to keep things running smoothly. For businesses juggling dozens of tasks, HubSpot’s workflows are a game changer. They let you automate everything from lead nurturing to internal handoffs, freeing up […]

Workflows vs. Sequences in HubSpot: Understanding the Difference and When to Use Each

If you’ve spent any time exploring HubSpot’s automation tools, you’ve likely come across both Workflows and Sequences. At first glance, they might seem similaras they both automate tasks and communications, but they’re designed for entirely different purposes. Knowing when to use a workflow versus a sequence is key to getting the most out of HubSpot. […]

The Power of HubSpot’s Contact Property History: Tracking Changes and Trends

Data is the heartbeat of any successful marketing and sales strategy, but it’s not just about what data you collect—it’s about how it evolves over time. That’s where HubSpot Contact Property History becomes a game-changer. This feature allows you to track every update made to a contact’s properties, revealing trends and providing critical insights that […]

RevOps University 02-The Core Tech Stack for a Successful RevOps Function

The Core Tech Stack for a Successful RevOps Function Imagine you’re trying to build a strong, stable bridge that connects three towns: Marketing, Sales, and Customer Success. Each town has its own priorities, goals, and way of doing things, but if they don’t communicate effectively, nothing flows smoothly between them. That’s where Revenue Operations (RevOps) […]

Why a CRM System is Essential & Key Elements for strategy

Why Having a CRM is Essential and Core Elements of an Effective CRM Strategy When I first started working with different businesses on their marketing and sales processes, one thing became quickly apparent—those without a solid CRM system were struggling. Not because they didn’t have great people or great ideas, but because they didn’t have […]

How Inbound Marketing is Transforming Customer Engagement

In a world where consumers are bombarded with ads, promotions, and constant sales pitches, many brands struggle to stand out. But then, there are those companies that effortlessly capture and maintain customer attention without being intrusive. What’s their secret? The shift to inbound marketing—an approach focused on attracting customers through valuable, relevant content and meaningful […]

The Future of Marketing Automation: How AI is Changing the Game

Marketing automation has evolved significantly over the years. What started as a solution to automate repetitive tasks like sending emails or posting on social media has transformed into a sophisticated system capable of delivering highly personalized, data-driven marketing strategies. The driving force behind this shift? Artificial Intelligence (AI)—or more specifically, tools like Adobe Sensei, Salesforce […]

Simple Use Cases to Get Started with Velocity Scripting in Marketo

When you think of personalized email marketing, the first things that probably come to mind are dynamic fields like a contact’s name or company. But what if you want to take that personalization to a whole new level? That’s where Velocity Scripting in Marketo comes in. Velocity Scripting is a powerful tool that allows you […]