AI & digital-transformation arm of the MWH Groupinfo@brainiacconsulting.io  ·  Ottawa, CA
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Free planning tool

AI Automation ROI Calculator.

Estimate annual capacity value, hard software savings, cost per output and payback for one workflow. Compare low, base and high scenarios with every assumption and formula in view.

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Start here

Start with what the workflow costs today.

Choose one bounded workflow—such as weekly pipeline reporting, lead-routing review or recurring campaign production. A credible baseline makes the result useful.

1. Workflow and team

Define the work before estimating the automation.

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2. Automation assumptions

These editable planning ranges account for technical potential and the share of saved time that becomes useful capacity.

Automation potential
Realization factor
3. Implementation and software cost
4. Hard software savings

Only include tools you can retire or reduce after capability, controls and migration are tested.

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How AI automation ROI is calculated

Baseline annual hours = people × manual hours per person each week × working weeks. For each scenario, we multiply those hours by automation potential and then by the realization factor. The result is usable recovered capacity.

Economic payback compares one-time cost with monthly capacity value plus hard software savings, after recurring AI costs. Cash payback excludes capacity value. If recurring benefit does not exceed recurring cost, the result says “No payback.”

Four views that keep the business case honest

IncludedRecovered capacityUsable hours valued at loaded labour cost.
IncludedSaaS displacementDefensible savings from retired or reduced tools.
IncludedCost per outputA before-and-after unit economics cross-check.
OptionalRevenue accelerationAttributed incremental gross profit, shown separately.

Frequently asked questions

How do you calculate ROI for AI automation?

Compare annual benefits for one workflow with its one-time and recurring costs. Keep recovered capacity, hard savings and optional revenue effects separate so the business case remains auditable.

What is a realistic automation potential?

There is no universal percentage. Start with a range, account for human review and exceptions, and replace assumptions with measured pilot data.

Are hours saved the same as cash savings?

No. They represent capacity. Value is realized when that capacity is redeployed to useful work or produces a verified financial outcome.

How is payback calculated?

Payback months equals one-time cost divided by monthly recurring net benefit. When recurring benefit does not exceed recurring cost, there is no payback in that scenario.

Why is revenue shown separately?

Revenue effects carry more causal uncertainty and can overlap with output improvements. Keeping them separate makes the core operating case easier to defend.