AI for go‑to‑market, built by people who measure things for a living.

Agents for your team's repeat work, an analyst that shows its sources, and a brand that gets named when buyers ask AI.

The practice, as a map. Pick a region.

    Fig. 1 Each region of the network is one part of the practice.

    What we do

    Intake agentCRM, inbox and Slack
    working
    Tuesday morning4 done, 1 waiting for you
    1. New demo request from a 120-person logistics company. Enriched and routed to Priya.
      Runs on its own
    2. 14 duplicate contacts found. 11 merged, 3 waiting for you.
      Asks first
    3. Follow-ups drafted for 6 stalled deals. Waiting for approval.
      Never without a person
    4. Weekly pipeline note posted in #sales.
      Runs on its own
    5. Watching the inbox
    Agent Workforce

    Put an AI agent to work beside your team. You decide what it does alone.

    Each agent gets three kinds of permission. Most teams start with one agent and add more once it has earned trust.

    How Agent Workforce works

    Teams we've worked with

    • Export Development Canada
    • Hitachi Vantara
    • Coalition
    • Postman
    • Pindrop
    “Working with Don has raised my expectations of what’s possible with AI in operations and analytics. Simply put, he knows his stuff and always goes above and beyond.”
    Matt ShaverMatt ShaverMarketing Automation Lead, Nokia
    “The Leadscoring model that he implemented doubled our number of qualified leads in just a few months!”
    Diana EzparzaDiana EzparzaSr. Customer Analytics, Export Development Canada
    “Working with Don helped elevate our approach to Marketing attribution at Hitachi Vantara. His adeptness in merging technical solutions with a deep understanding of our business needs has greatly improved our ability to measure the ROI of our marketing efforts.”
    Sean ShoemakerSean ShoemakerGlobal Marketing Manager, Hitachi Vantara
    “Don and his team’s insights into all things AI and data are incredible. Their ability to get the best out of seemingly any stack, along with a deep grasp of marketing strategy, sets them apart as consultants.”
    Hakim GarubaHakim GarubaSenior Marketing Director, Paramount
    Brainiac, the GTM Analyst

    Ask why a number moved. Get the answer with its sources.

    It works in Slack, Teams or wherever your team works, and connects to 1,500+ apps: HubSpot, Salesforce, GA4, ad platforms, Stripe, Snowflake, BigQuery and your spreadsheets.

    # revenue
    1. 1
      Plain questionAsked in the channel your team already uses.
    2. 2
      What it checkedWhich tools, how many records, how long.
    3. 3
      The chartPosted with the answer, not as a follow-up.
    4. 4
      The query behind itOpen it on any number. Nothing is a black box.
    GEO

    Get named when buyers ask AI. Measured run by run.

    AI answers change every time you ask. We run each buyer prompt many times and report a range, then fix the pages and sources the engines lean on.

    See the GEO page and method
    Fig. 2 Share of answers naming the brand, 10 runs per engine
    Your brand, each runTop competitor, each runYour range
    AI Advisory & Workshops

    Workshops that change how people work on Monday.

    Your people bring real tasks. We work through them together. Everyone leaves with workflows they can use that week.

    Plan a workshop

    Still the core of the practice. Measurement and the systems it runs on.

    Printed line and area charts with pencil annotations spread across a meeting table.
    Data & Analytics

    Know which spend moved revenue.

    Media mix modelling, attribution, forecasting, lead scoring, BI and machine learning.

    Data & Analytics
    Neatly organised patch cables plugged into a network patch panel.
    MarTech

    Make the stack talk to itself.

    Adobe AEP and AJO, Marketo, Salesforce, HubSpot, Salesforce Marketing Cloud and marketing ops.

    MarTech

    Bring us a question you can't answer today.

    Thirty minutes with a senior analyst. You'll leave knowing whether it needs an agent, a model, a fix to your data, or nothing at all.