Brainiac AIKnow which of your marketing dollars are working.
We've spent twelve years on attribution, media mix modelling, forecasting and lead scoring for teams where a wrong number has consequences. We build models your finance team will believe, and dashboards people actually open.
What we do
Revenue attribution. Multi-touch models in Marketo Measure, Salesforce or custom builds, with the assumptions written down.
Revenue attribution →Media mix modelling. Spend-to-outcome models with saturation and carry-over, and budget scenarios with ranges.
Media mix modelling →Forecasting. Pipeline and revenue forecasts with confidence bands, refreshed automatically.
Lead and account scoring. Models built on your closed-won history, checked on held-out data before rollout.
Churn and retention. Cohorts, lifetime value and early-warning scores.
BI that gets used. Tableau and Power BI built around decisions, not every metric you have.
Tableau →Power BI →
What they said
"The Leadscoring model that he implemented doubled our number of qualified leads in just a few months!"
Diana Ezparza, Sr. Customer Analytics, Export Development Canada"Working with Don helped elevate our approach to Marketing attribution at Hitachi Vantara. His adeptness in merging technical solutions with a deep understanding of our business needs has greatly improved our ability to measure the ROI of our marketing efforts."
Sean Shoemaker, Global Marketing Manager, Hitachi VantaraWant answers without waiting for a report? Brainiac puts this analysis in Slack, Teams or wherever your team works.
Meet Brainiac, the GTM AnalystBring us a question you can't answer today.
Thirty minutes with a senior analyst, not a sales rep. We'll look at the question together, and you'll leave knowing whether it needs an agent, a model, a fix to your data, or nothing at all.