The Role of Data in RevOps: Turning Insights into Action When was the last time your sales, marketing, and customer success teams agreed on a decision without hesitation? If you’re struggling to remember, you’re not alone. Many businesses find themselves stuck in a cycle of misaligned priorities and conflicting strategies. The culprit? A lack of […]
Data is the heartbeat of any successful marketing and sales strategy, but it’s not just about what data you collect—it’s about how it evolves over time. That’s where HubSpot Contact Property History becomes a game-changer. This feature allows you to track every update made to a contact’s properties, revealing trends and providing critical insights that […]
