When you think of personalized email marketing, the first things that probably come to mind are dynamic fields like a contact’s name or company. But what if you want to take that personalization to a whole new level? That’s where Velocity Scripting in Marketo comes in. Velocity Scripting is a powerful tool that allows you […]
When you first dive into the world of marketing automation, Marketo is like a playground full of potential. But the real power behind Marketo goes beyond its user interface—it lies in its robust API. If you want to truly harness Marketo’s full capabilities, becoming familiar with its API endpoints is crucial. Marketo’s APIs allow you […]
When you think about the journey from someone casually exploring your business to becoming a loyal advocate, the path isn’t always as straightforward as we’d like. There are twists, turns, moments of excitement, and sometimes a little confusion. That’s where HubSpot’s Lifecycle Stages come in—they help you navigate this journey by providing a roadmap for […]
