Aligning Teams in RevOps: Bridging the Gaps Between Sales, Marketing, and Customer Success In most businesses, marketing, sales, and customer success teams operate like neighbors who don’t talk to each other. Marketing passes leads to sales, sales focuses on closing deals, and customer success takes over once a deal is done. While each team works […]
Marketing attribution is often treated as the ultimate answer to one of the most pressing questions in marketing: What’s driving our results? Yet, many marketers fall into the trap of using attribution models as if they were crystal balls, expecting them to pinpoint a single, definitive cause for a conversion. This approach not only oversimplifies […]
Mastering HubSpot Workflows: Automation Strategies for Every Stage of the Customer Journey Automation is like having an extra set of hands—or ten—working behind the scenes to keep things running smoothly. For businesses juggling dozens of tasks, HubSpot’s workflows are a game changer. They let you automate everything from lead nurturing to internal handoffs, freeing up […]
If you’ve spent any time exploring HubSpot’s automation tools, you’ve likely come across both Workflows and Sequences. At first glance, they might seem similaras they both automate tasks and communications, but they’re designed for entirely different purposes. Knowing when to use a workflow versus a sequence is key to getting the most out of HubSpot. […]
