Building an Effective RevOps Measurement and KPI Framework What gets measured gets managed. This adage rings especially true for Revenue Operations (RevOps), where success depends on clear, actionable metrics. Yet, many organizations struggle to define and track the right key performance indicators (KPIs), leading to misaligned teams and missed opportunities. An effective RevOps measurement framework […]
Aligning Teams in RevOps: Bridging the Gaps Between Sales, Marketing, and Customer Success In most businesses, marketing, sales, and customer success teams operate like neighbors who don’t talk to each other. Marketing passes leads to sales, sales focuses on closing deals, and customer success takes over once a deal is done. While each team works […]
Marketing attribution is often treated as the ultimate answer to one of the most pressing questions in marketing: What’s driving our results? Yet, many marketers fall into the trap of using attribution models as if they were crystal balls, expecting them to pinpoint a single, definitive cause for a conversion. This approach not only oversimplifies […]
The Role of Data in RevOps: Turning Insights into Action When was the last time your sales, marketing, and customer success teams agreed on a decision without hesitation? If you’re struggling to remember, you’re not alone. Many businesses find themselves stuck in a cycle of misaligned priorities and conflicting strategies. The culprit? A lack of […]
The Core Tech Stack for a Successful RevOps Function Imagine you’re trying to build a strong, stable bridge that connects three towns: Marketing, Sales, and Customer Success. Each town has its own priorities, goals, and way of doing things, but if they don’t communicate effectively, nothing flows smoothly between them. That’s where Revenue Operations (RevOps) […]
“RevOps” has become one of those buzzwords you hear all the time in modern business conversations. Everyone’s talking about it, but what is it, really? At its core, Revenue Operations (RevOps) is about aligning the key functions that drive revenue growth—sales, marketing, customer success, and finance—under one roof. This alignment ensures that the entire organization […]
